The new company created from this spinoff is expected to generate substantial revenue, having earned a combined total of $7 billion (£5.5 billion) for the fiscal year ending September. Comcast will retain its NBC broadcast television network, along with its film studios, theme parks, and the Peacock streaming platform. The aim is to position Comcast for improved growth trajectories as the media landscape evolves.

Mark Lazarus, the chairman of NBCUniversal's media group, is set to lead the new entity. The company anticipates that the spinoff will take approximately one year to finalize. This marks a pioneering move among major media corporations, as Comcast seeks to redefine its business model amid industry-wide challenges. Prior to this, Warner Bros and Paramount Global significantly lowered their cable TV network valuations, while Walt Disney had contemplated a similar spinoff but ultimately abandoned the plan.

As the entertainment industry shifts more focus towards digital platforms, Comcast's strategy could symbolize a broader trend of traditional media adapting to the realities of consumer preferences.