In brief
In an interview with Xinhua, Confidence Musariri, acting manager of Namibia Press Agency, revealed his agency’s AI initiatives and urged Global South news outlets to collaborate directly and challenge Western‑centric stereotypes. Musariri highlighted the role of social media in reshaping narratives and announced his plans to secure on‑the‑ground AI training and partnerships at the World Media Summit in Beijing.
In an interview with Xinhua on Oct. 31, Confidence Musariri, acting manager for editorial and operations at the Namibia Press Agency (NAMPA), announced that his agency is already employing artificial intelligence to trim costs, accelerate content production and broaden its audience before the World Media Summit in Beijing.
Musariri said that NAMPA’s AI tools allow the newsroom to cut production expenses and speed up the delivery of stories, thereby reaching a wider read base across Namibia and beyond. He added that the agency is seeking advanced AI solutions while also fostering hands‑on skills exchange at the upcoming summit.
He urged media organisations in the Global South to share content directly with one another rather than relying on Western gatekeepers. Confidence Musariri expressed the need for a new cooperative network that would enable agencies across Africa, Asia, and Latin America to exchange news without intermediaries.
“I believe we must adopt the usage of social media where every content creator tells the story the way they see it. It is outside the boundaries of conventional media now. I think social media is playing a bigger role in demystifying the stereotypes and false narratives,” said Musariri.
I think social media is playing a bigger role in demystifying the stereotypes and false narratives.
Musariri also criticized the persistent ‘one Africa’ stereotype which he says oversimplifies diverse countries into a single narrative of war, poverty and corruption. He argued that such generalizations hurt investment and national image, and that adopting social media and AI can help showcase each nation's unique story and counter false narratives.
As the World Media Summit draws near, Musariri hopes to secure cooperation agreements and showcase NAMPA’s AI‑driven newsroom as a model of how emerging media can thrive while preserving the distinct voice of the Global South.
